This page is written to be forwarded. It says what I do for the clients of wealth managers, family offices and private bankers, and how to put someone in touch with me. Introductions are by email, and discretion is the default.

A collection with intent

The people you look after buy carefully in most areas of their lives and then buy art by accident: a piece from a trip, a gift, something a decorator found to fill a wall. A collection with intent starts with the person, not the wall: what they return to, what they want the home to say, which artists they have already looked at. From that I build a plan, a small number of works of real quality, acquired at fair prices, that will still make sense together in twenty years.

Art is not an accessory. It is a meeting point between a person and a space, a conversation, a reflection of identity.

What THEODORA does for your client

• Consulting. From a single artwork to a complete collection, with deep research, market insight and a sharp aesthetic eye.
• Sourcing and acquisition. I assess market value, negotiate on the client's behalf and manage every step with care, discretion and precision. Direct relationships with artists often bring the cost of the work itself down.
• Commissions. One of a kind works made for a specific space and identity, managed from concept to final execution.
• Production, framing and installation. Printmakers, framers and installers, within defined timelines and approved budgets. The work is not complete until it is installed and the client is fully satisfied.

I do not give investment advice and I do not promise returns. I do buy with long term value in mind: the artist's standing, where the work sits in their career, condition and provenance, and a price that holds up to scrutiny.

Proof

For a private collector in Caesarea, I sourced large scale works from France, layered pigments and 18k gold detailing, in close collaboration with a leading gallery. I ran the price negotiations, with guidance aligned to the collector's taste and long term investment goals. For a home office in a Caesarea residence, two artworks reflecting the client's two loves, horses and music, by artists living and working in the client's country of origin; one existing painting acquired, another commissioned from the same artist. In Ramat Gan, after the client's transformative trip to Korea, a large format photograph by a Korean artist, two figures in ceremonial dress, now holds the heart of the living space. The best description I have of what it does is three words: "It gives it memory."

On credentials: 14 years in the art world. Certified art curator, M.A. in art history from Ben-Gurion University, curatorial and museum studies diploma from Tel Aviv University. Curatorial work in established museums, management of a Tel Aviv gallery, and years building collections with the Waldorf Astoria Chengdu and the St. Regis Amman. I curated "Creating Hope", 27 Israeli artists interpreting one word, shown across Israel and, in June 2024, at the United Nations Offices in Geneva.

How introductions work

Forward this page to the client and copy me, or send me a line about them and I will write first. The first conversation is with the client, at their home where possible, because the home is the brief. After it, I quote the engagement based on scope. Fee structures common in the industry, and how mine is set, are explained on what an art advisor costs. If your firm has rules on introductions, tell me at the start and I will work within them.

Write to Stav@stavtheodor.com or use the contact form. A client starting from nothing may also want how to start an art collection, seriously. If a designer or architect is already on the project, I work alongside them.