Art advisory, answered plainly

ייעוץ אמנות, בשפה פשוטה

What an art advisor does, what it costs, and how the work goes from a first conversation to a piece on the wall. Written for people who are about to buy, build, or move.

מה יועצת אמנות עושה, כמה זה עולה, ואיך התהליך מתקדם משיחה ראשונה ועד יצירה על הקיר. נכתב לאנשים שעומדים לקנות, לבנות או לעבור דירה.

Custom bar in a Manhattan apartment with a large format digital collage above it

Art advisor for a Manhattan apartment: what to expect

What an art advisor does for a Manhattan apartment: reads the light, the building and the designer's plan, then finds and installs the art. Stav Theodor.

 Large painting of an aged, textured window by Yigal Ozeri near the entrance of a sea view apartment in Herzliya Pituach

Art for a home in Israel, managed from New York or New Jersey

Yes. An art advisor can run the art for your home in Caesarea, Herzliya Pituach, Tel Aviv or Ramat Gan while you live in New York or New Jersey. Stav Theodor.

 Dining room in a newly built house in Closter, New Jersey, with contemporary paintings on the wall

Art for a new build in Bergen County: when it should come in

When art should come into a new house in Alpine, Tenafly, Closter, Englewood or Saddle River: while the drawings are open. Stav Theodor, Tenafly.

 Home office in Caesarea, a monochrome painting of galloping horses above the desk and a colorful painting of a musician at the keys on a wood panelled wall

Art for an office, a clinic or a business: how to choose it and what it says

How to choose art for an office, clinic, firm or home office, and what it tells your clients. Stav Theodor, art advisor, New York, New Jersey and Tel Aviv.

 Bar at the St. Regis Amman with a large horse mosaic on the wall

Art for hotels and hospitality: how it works, and what it means for a private home

How art curation for hotels, resorts, residences and cruise ships works, concept to opening day, and what it means for a private client. Stav Theodor.

 A 3.5 meter triptych with three storks at its center, commissioned from an Italian artist for a sea view villa in Caesarea

How do I commission an artwork made for my new home?

Commissioning art for a new home: brief, artist, concept and agreement, making, production, installation. Duration depends on artist, scale and technique.

 A framer's table: hands positioning a small dark floral painting inside a white mat, with pencils and framing tools around it

Framing, shipping and installing large scale art: how it works and who manages it

How large artworks are produced, framed, crated, shipped and installed safely, and who manages the whole chain. Stav Theodor, art advisor, NY, NJ and Tel Aviv.

 Two art handlers carrying a large wrapped canvas through the entrance of a private estate in Caesarea

How does the art advisory process work, step by step?

The art advisory process at THEODORA runs in seven steps: discovery, research, curatorial development, budget, procurement, logistics and installation.

 Stav Theodor standing between two large figurative paintings in a gallery

How do I buy art from a gallery without overpaying?

Know what the work should cost before you ask, ask what is included, and let a professional negotiate. THEODORA assesses value and negotiates on your behalf.

 Hall in Closter, New Jersey, a large abstract work in gold, olive and violet in a white frame above a wood bench with a bonsai, beside the stair

How to start an art collection, seriously

Where to begin a serious art collection, the mistakes new collectors make, and what an art advisor adds. Stav Theodor, art advisor, NY, NJ and Tel Aviv.

 Large scale painting with layered pigments and gold detailing, framed and hung high on a stone wall between two wall lights, in a private estate in Caesarea

What does an art advisor cost, and how do the fees work?

Art advisors charge hourly, a flat project fee, ten to twenty percent of purchases (industry norm), or a retainer. THEODORA quotes each project after a call.

 Living room in Hod Hasharon with a large figurative artwork in red on a concrete wall, garden and pool beyond the glass

Your interior designer is finishing the house. Why bring in an art advisor?

Why an art advisor belongs on the project alongside your interior designer, and how the two work together without friction. Stav Theodor, NY, NJ and Tel Aviv.

Send me one photo of the wall, and a line about the space. I will tell you what I see.

Write to Stav

שלחו לי תמונה אחת של הקיר ושורה על החלל. אספר לכם מה אני רואה.

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